That’s why we get our clients the results they’ve been missing out on elsewhere. And we’ve only just begun.
Founded in 2013 by Sonia Prashar, spPR offers access to senior counsel only, unrivalled media connections and the flexibility and resilience required to go beyond the expected with every client program and campaign.
We balance creativity with the reliable PR strategies we’ve had repeated success with. And we won’t stop until you’re floored.
Our founder continues to work with many of the local PR agencies on a consultancy basis, having gained notoriety for her exceptional pitching skills and solid understanding of the evolving Canadian media landscape.
While media relations is our wheelhouse, we do so much more. We have a well-rounded team of experts that manage everything from strategy development and crisis communications to event planning and execution.
The spPR difference
We’re a mobile agency. In other words, our team works from home, establishing their own schedules, which allows us to be more responsive and productive. Not to mention that the flexibility and trust in one another to each do our best work makes for one very happy team.
And since our team is the most important factor in our clients’ success, our virtual agency model allows us to design the best team for the job at hand. Who wouldn’t want to work with an all-star team of PR professionals?
With more than 20 years of international agency and corporate experience, little stands in the way of this PR dynamo. One of her most notable campaigns is having coordinated Bill Gate’s first trip to India.
Not to mention that she also served as the National Brand Manager for Louis Vuitton Moet Hennessy (LVMH) in India. Sonia was an integral part of the start up team that successfully created and implemented the launch of the Moet & Chandon and Hennessy brand across the country.
Since starting her agency in 2013, Sonia’s media relations expertise has continued to be highly sought after on a consultancy basis by some of the most prominent PR agencies in Canada.
When she does have some down time, Sonia sits on the board of MRP (Media Relations Rating Points) as a committee member and has served in the past on the board of the International Association of Business Communicators/Toronto (IABC) as Senior Director, Students, and as Director of Student Engagement & Sponsorships. Her dedication to the industry and fostering new talent earned her the recognition as the 2015 IABC/Toronto Mentor of the Year. She has also developed an engaging and well-received Media Relations Boot Camp that she has delivered at Humber and Centennial Colleges as well as various PR agencies.
Deb Quinn is a corporate communications strategist, client collaborator and coach. For more than 15 years, she’s been helping innovative CEOs, brands and organizations share important stories, maximize meaning and momentum. A seasoned crisis and issues expert, she’s there for clients in good times — and during times of challenge and transition.
Ana is a skilled public relations expert with more than 20 years of experience. In that time, she has worked at boutique, mid-size and global agencies, telling the stories of more than 50 companies. Ana has helped clients across every industry — technology, healthcare, business, financial/banking, non-profit, real estate, and more.
Some of Ana’s past clients include: Microsoft Corporation, MGM Grand Detroit, SimpleWan Mission America, Popar Toys, VisionQuest 20/20, Pfizer Pharmaceuticals, Continental Refining Company, Portfoliobox, Mortgage Marvel, Right2Speak, Courier Johnson + Culture, Beaba, Devoured Phoenix, Voices Heard Media, and 1 Smart Life/1 Smart Career.
When she is not securing coverage for clients in the U.S., Ana can be found hiking a mountain in the beautiful Valley of the Sun or riding a horse.
Ana holds a B.A. in corporate communications from the University of Michigan and started her career at Fox News in Detroit.