Breaking down barriers for women in finance
As the then newly appointed President and CEO of Women in Capital Markets (WCM), Jennifer Reynolds made it her mission to see more women in leadership roles and on corporate boards. And at spPR, we made it our mission to ensure that business leaders and policy makers in Canada were made of the critical need for diversity in leadership and the benefits it bestows. Did we ever succeed in doing so.
In one year alone, by employing a multi-pronged PR strategy spPR generated over 350 national and regional stories for Jennifer Reynolds and WCM, resulting in a total reach of over 134 million.