Canadian-made bed-in-a-box becomes a sleeper hit
Endy Sleep has a lot going for it. After all, it takes the hassle – and the high prices – out of mattress shopping by avoiding the middleman and selling online. But at launch it was also going up against one of the leading U.S. companies in online mattresses, distinguishing itself with a strong ‘Made in Canada’ message.
To win over mainstream Canada we told the story of Endy Sleep in more than 88 media stories and got social media influencers and lifestyle experts involved to spread the word on this high-tech foam mattress — and with great results. In a short span, we secured more than 48 million impressions, helping Endy Sleep become the top selling direct-to-consumer mattress brand in Canada.