Hunger Awareness Week

Shining the spotlight on Canada’s hunger problem

The facts are shocking:

  • Food bank use by seniors is up by 27%;
  • Nearly 20% of those who use food banks are employed or recently employed;
  • 62% of users have a disability; and
  • 35% have post-secondary education.

Armed with this data, spPR used Hunger Awareness Week to provoke Canadians coast-to-coast into donating to Food Banks Canada, securing 39 pieces of national and local market coverage and, ultimately, helping to drive an increase in the total number of food donations during the initiative.