Month: April 2018

Why all eyes are on Kobo

Kobo

No other company in the eReader space is innovating quite like Kobo, a much needed “shot in the arm” for an otherwise stagnant industry. It’s what’s pushing the industry forward and exciting readers all over. So much so that in

Breaking down barriers for women in finance

As the then newly appointed President and CEO of Women in Capital Markets (WCM), Jennifer Reynolds made it her mission to see more women in leadership roles and on corporate boards. And at spPR, we made it our mission to

How Ontario-based Meridian has gained ground on the Big Five Banks

Nearly four years ago, Meridian was simply known as an Ontario-based credit union, one of many alternatives to banking with the Big Five in Canada. Fast forward to 2017, and Meridian is now on the verge of launching a new

Toasting the holidays with Arterra Wines Canada

Arterra Wines Canada

How do you promote four exquisite wines during the busy holiday media season and ensure meaningful coverage for each? You tap into what makes each uniquely delectable and design a hyper-targeted media program that can only leave you clinking “cheers”

Canadian-made bed-in-a-box becomes a sleeper hit

Endy Mattresses

Endy Sleep has a lot going for it. After all, it takes the hassle – and the high prices – out of mattress shopping by avoiding the middleman and selling online. But at launch it was also going up against

Shining the spotlight on Canada’s hunger problem

Hunger Awareness Week

The facts are shocking: Food bank use by seniors is up by 27%; Nearly 20% of those who use food banks are employed or recently employed; 62% of users have a disability; and 35% have post-secondary education. Armed with this