No other company in the eReader space is innovating quite like Kobo, a much needed “shot in the arm” for an otherwise stagnant industry. It’s what’s pushing the industry forward and exciting readers all over. So much so that in…

As the then newly appointed President and CEO of Women in Capital Markets (WCM), Jennifer Reynolds made it her mission to see more women in leadership roles and on corporate boards. And at spPR, we made it our mission to…

Nearly four years ago, Meridian was simply known as an Ontario-based credit union, one of many alternatives to banking with the Big Five in Canada. Fast forward to 2017, and Meridian is now on the verge of launching a new…

How do you promote four exquisite wines during the busy holiday media season and ensure meaningful coverage for each? You tap into what makes each uniquely delectable and design a hyper-targeted media program that can only leave you clinking “cheers”…

The facts are shocking: Food bank use by seniors is up by 27%; Nearly 20% of those who use food banks are employed or recently employed; 62% of users have a disability; and 35% have post-secondary education. Armed with this…